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Maitra and Mookerjea (1996a, March 01). What have we learnt from tracking sponsorships?. ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/what-have-we-learnt-from-tracking-sponsorships-
Wettemann and Vincent (1995a, July 01). Quantity and quality. ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/quantity-and-quality
Shanahan, P. (1995a, June 15). Using sponsorship to communicate to teenagers. ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/using-sponsorship-to-communicate-to-teenagers
Koschler and Merz (1995a, June 15). Sport sponsorship in isolation versus its integration into classical advertising. ANA - ESOMAR. Retrieved May 13, 2024, from
Millman, I. (1995a, June 15). Broadcast sponsorship: The viewers' views. ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/broadcast-sponsorship-the-viewers-views
Hansen and Scotwin (1995a, March 15). An experimental enquiry into sponsoring . ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/an-experimental-enquiry-into-sponsoring-
Parker, K. (1993a, June 15). Keep your eye on the ball. ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/keep-your-eye-on-the-ball
Matesanz and Izquierdo (1992a, September 01). Sponsorship of TV programmes . ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/sponsorship-of-tv-programmes-
Matesanz and Izquierdo (1992a, September 01). Sponsorship of TV programmes (Spanish). ANA - ESOMAR. Retrieved May 13, 2024, from
https://ana.esomar.org/documents/sponsorship-of-tv-programmes-spanish-